D&AD Grey Poupon

Challenge

Refresh Grey Poupon’s brand identity to make affluent American millennials crave its classic French expertise and quality.

Solution

Many Americans crave the French philosophy of living, a slower pace of life, the charm and romanticism of the culture. My solution is inspired by the joy of sifting through Parisian Bouquiniste stands, bringing authenticity, detail and craft to the forefront of the brand story.

D&AD New Blood Wood Pencil Winner